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Web Standards

PhotoHughes.com was was created using XHTML Transitional and CSS 2.1. Some CSS 3 was used also. All of the web pages follow the W3C standards for XHTML Transitional 1.0 and validate at http://validator.w3.org/. The CSS also validates at http://jigsaw.w3.org/css-validator/.

Usability

The following list is the ways that PhotoHughes increases usability and what is accomplished by doing so.

• No thinking needed
  • Pages are easily identified by their name.
  • The site is organized and free of clutter.
  • Wording is short and concise.
• Pages are scanable
  • There isn't a lot of text or words used in description.
  • Main ideas are placed in header elements.
  • Key words are used that are easy to pick up.
• Parent idea is the biggest
  • The name of the page is the biggest and at the top of the page.
  • Items are in order of importance.
• Pages are appealing
  • Kept the words to a minimum.
  • Placed images to attract visitor and keep them interested.
• Easy navigation
  • Easy to get from one page to the next.
  • Commonly known words are used in navigation.
  • Maximum of 3 clicks required to arrive at any desired location.
• Modularization
  • Header footer and navigation tabs are the same on every page.
  • User always knows they are on the same site.

SEO

To increase search engine ranking, PhotoHughes.com was created using the W3C standards. Also, all of the pictures and links on the site have the name PhotoHughes.com in the title or the alt attribute. The images on the main pages are all below 40k to increase the search engine ranking as well.

ROI

By doing the things listed above, PhotoHughes.com will be easier to find and also easy to navigate. Being found is one of the biggest aspects that will increase profitability. The name is easy to remember and short and this will make it easier to be shared. We have strived to make an inviting one stop photography site and that is possible by implementing the Web Standards, Usability, and SEO.

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